One of the best ways to increase traffic, boost engagement, and bring in business is through email marketing. Because of this, marketing experts are constantly eager to acquire new techniques for constructing lists. A nearly astounding ROI (3,400%) may be obtained with email marketing! It makes sense why you have been pursuing email marketing so hard! Some of you, however, most certainly received results that fell well short of your expectations. Have a look at this: email deliverability checker

WHY AREN’T YOU SEEING ANY RESULTS FROM YOUR EMAIL MARKETING?

The quality of your email connections or subscribers may be one of the main culprits, however, there may be other factors at play as well. Your email deliverability will suffer if email addresses on your mailing list are spam traps, role-based, or just plain wrong. It will also reduce the return on investment from your email marketing.

HOW THEN CAN YOU ENHANCE THE CLEANLINESS OF YOUR LIST?

The solution is email verification.

EMAIL VERIFICATION: WHAT IS IT?

Email validation, often known as email verification, is the process of confirming the legitimacy and correctness of an email address. Deliverable addresses will be distinguished from unsafe ones via email verification. First, the validity of the email address’s syntax is checked as part of the email verification procedure. The verification tool then verifies that the domain name is accurate. Advanced technical procedures start when it is determined to be okay. They verify that the email addresses are legitimate.

Upon completion of the verification procedure, the tool will present the outcomes. Every confirmed email address falls into one of many categories, including Role-based, Invalid, Accept-All, Safe to Send, and Disposable. You have three options for handling the email addresses based on the results: quarantine, retire, or keep sending emails to them. The greatest thing is that email checkers, or email verification software, don’t send out emails to confirm the address is correct.

BENEFITS OF EMAIL VERIFICATION

Rethink your assumptions if you believe that email verification just assists you in lowering email bounces. Updated for 2022, here are the several advantages of email verification:

VERIFIES THE CORRECTNESS OF YOUR INFORMATION

The secret to success in digital marketing is high-quality data. You may learn more about the calibre of your data by looking at the outcomes of mailing list validation. You’re on the correct track if the quality is good.

LESSENS THE NUMBER OF EMAIL BOUNCES

Because there will be virtually no email bounces with a cleansed list, email verification is crucial. This is important since your sender’s reputation starts to suffer when emails start to bounce. It will also harm your campaigns. You may find out whether addresses are role-based, accept-all, undeliverable, and more with the help of the email verification tool. Addresses that don’t appear to be safe to distribute can be removed. As a result, almost all of your emails that are sent will be delivered, and the amount of emails that bounce will almost completely disappear.