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What Is The Perception Of Change In the ERP Software Market? How To Generate Sales-Ready ERP Leads?

No technology is permanent….they change because there is always space for something innovative and revolutionary. Therefore, businesses need to adopt the idea of change. Now, the dilemma is must businesses always strive to adapt something new or different. Do, innovative and new technologies don’t have a single error? 

Yes, there is but the world is consistently racing in offering innovative and unique things. In this desperate chase of creativity and originality, businesses seem to have lost their vision of what change must be like. They demand new ideas for finding something new and changing. They don’t care if the new something is trouble or good for their business. 

It is a perception experienced in the ERP software for lead generation. In the B2B world, many businesses are adapting to ERP because their market is moving towards cloud computing. Fortunately, cloud computing has empowered employees and employers to gain access to the management system of the company virtually from anywhere. Thus it grants business mobility that was not considered in the past. There are reliable companies like Smith Digital that can help to drive potential clients and changes with solid lead generation strategies.

It is sensible to outsource your ERP lead generation because the sales representative is struggling to get quality leads. The competition is ferocious because giants like Microsoft are investing billions in their sales & marketing campaigns. Besides, a lack of knowledge and a lengthy sales cycle is another tough challenge for the ERP salesperson’s experiences. 

If you are an ERP salesperson struggling with quality-led generation then here are some tips to consider. 

How to generate sales-ready ERP leads?

Generating sales-ready ERP leads involves a combination of tactics:

  1. Targeted Outreach: Identify potential customers who are likely to be interested in your ERP solution and reach out to them through personalized emails, direct mail, or social media.
  2. Content Marketing: Create valuable and informative content (e.g. whitepapers, blog posts, and webinars) that educates potential customers about the benefits of your ERP solution and positions your company as a thought leader in the industry.
  3. Search Engine Optimization (SEO): Optimize your website and content to rank higher in search engines, making it easier for potential customers to find you when they are searching for solutions like yours.
  4. Paid Advertising: Use targeted online advertising (e.g. Google Ads, LinkedIn Ads) to reach a wider audience and drive leads to your website.
  5. Referral Marketing: Encourage satisfied customers to refer their friends and colleagues to your ERP solution, generating warm leads that are more likely to convert into sales.
  6. Events and Tradeshows: Attend events and tradeshows relevant to your target market and use them to network and generate leads.
  7. Lead Scoring: Score leads based on their engagement with your company, such as website visits, email opens, and content downloads, to prioritize the most promising leads.

By using a combination of these tactics, you can generate a steady stream of sales-ready ERP leads.

Businesses can even outsource their ERP lead generation to professionals with an amazing track record!